Define "fulfillment" in e-commerce retail.

In the context of e-commerce retail, fulfillment refers specifically to the logistical aspects involved in ensuring that orders placed by customers are processed and delivered effectively. This includes the critical steps of picking the right products from stock, packing them securely for shipment, and delivering them to the customer's designated address. A well-organized fulfillment process is essential for customer satisfaction, as it directly impacts the speed and accuracy of order delivery.

The other options, while related to different aspects of retail operations, do not capture the core meaning of fulfillment in the e-commerce context. Marketing products pertains to attracting and engaging customers, managing supplier relationships focuses on the procurement and supply chain aspects, and inventory forecasting deals with predicting product demand to maintain appropriate stock levels. Each of these plays an important role in the broader retail operation, but they are distinct from the specific operational tasks associated with fulfillment.