Define “private label” brands.

Private label brands refer to products that are created by a manufacturer but sold under a retailer's brand name. This model allows retailers to develop a unique brand identity and often gives them greater control over pricing, marketing, and product placement. By working with third-party manufacturers, retailers can offer customers products that may be comparable in quality to national brands, but often at a more competitive price point.

This strategy not only helps retailers differentiate themselves in a crowded marketplace, but it can also lead to increased customer loyalty if consumers find quality and value in these private label options. Other choices do not accurately define private label brands; they either refer to products that are not owned by the retailer or specify sourcing methods that are unrelated to the general concept of private labeling in retail.