Describe "channel conflict" in retailing.

Channel conflict in retailing refers to the disagreements or disputes that arise among various sales channels or stakeholders, which can create inefficiencies in the distribution and sales process. This type of conflict often occurs when there are competing interests among different channels, such as online vs. brick-and-mortar sales, or between manufacturers and retailers regarding pricing, territories, or product placements. Such conflicts can lead to confusion for customers, can dilute brand messaging, and ultimately impact overall sales performance. By recognizing and addressing channel conflict, retailers aim to streamline operations and enhance collaboration, thereby improving the customer experience and achieving better business outcomes. Understanding the nature of these disputes is crucial for effective channel management and strategic planning within the retail industry.