Sales goals set by managers should be?

Sales goals set by managers should be realistic and reflective of planned sales. This approach is crucial because it ensures that the goals are achievable, motivating employees rather than creating a sense of frustration or discouragement that can arise from goals that are either too lofty or unrelated to the actual sales potential of the business.

When sales targets are realistic, they take into account various factors, such as market conditions, historical sales data, and current business capabilities, allowing employees to have a clear understanding of what is possible within a specific timeframe. This clarity helps in aligning the team’s efforts toward common objectives, fostering a sense of teamwork and accountability.

Setting goals that are reflective of planned sales also means they are tied to strategic business objectives. This connection provides context for employees, making it easier for them to understand how their efforts contribute to overall company success. It encourages a culture of accountability where employees feel a sense of ownership over their results, leading to better performance and higher morale.

In contrast, sales goals that are arbitrary, unrealistic, or solely based on last year's performance can lead to disengagement, lack of motivation, or misalignment with the current market dynamics. Therefore, the focus on realistic and planned sales targets is essential for effective goal-setting in retail management.