What aspect of products does the term 'features' primarily refer to?

The term 'features' primarily refers to the physical characteristics of a product that can engage the senses and provide functional benefits. This encompasses attributes like size, color, material, design, and any specific capabilities or functions that a product offers. These physical characteristics are crucial in distinguishing a product from its competitors and can significantly influence a customer's purchase decision.

For instance, the texture of fabric in clothing, the design of a smartphone, or the sound quality of headphones are all features that can attract customers based on how they perceive and interact with the product. By highlighting these tangible traits, retailers and manufacturers can communicate value to consumers, emphasizing how a product meets their needs or enhances their lifestyle.

The other aspects mentioned, such as emotional appeal, pricing strategies, or trends influencing consumer behavior, relate more to marketing strategies or consumer psychology rather than to the inherent characteristics of the products themselves.