What characterizes a follower in retail consumer behavior?

In retail consumer behavior, a follower is characterized by a tendency to purchase immediately after trends are established. This behavior indicates that followers rely on social cues and the actions of early adopters before making their own purchasing decisions. They often wait to see which products gain popularity and are endorsed within the market before committing to a purchase. This reaction to established trends shows a more cautious and calculated approach to consumerism, where the follower seeks validation from others who have already embraced a product or trend. By waiting for trends to solidify, followers can avoid potential risks associated with novelty items, choosing instead what has been proven to be popular and accepted in the market. This characteristic is fundamental in understanding consumer behavior as it highlights the social dynamics that influence purchasing decisions in the retail space.