What defines direct selling?

Direct selling is characterized by a model where salespeople engage with customers in a personal manner, often in their own homes or in social settings. This approach allows for a direct interaction, enabling salespeople to establish relationships with customers, demonstrate products, and answer any questions on the spot. This method can foster a more personalized experience that traditional retail environments may lack.

The focus is on the relationship and interaction between the salesperson and the customer, which is central to building trust and facilitating the sale. Direct selling can encompass various contexts, such as gatherings, home parties, and one-on-one meetings, making it distinct from other selling methods that rely on digital or impersonal transactions.

In contrast, options that refer to sales through retail websites or social media platforms may involve less direct interaction between the salesperson and the customer. These models generally lack the personal touch that defines direct selling. Additionally, any mention of sales occurring without interaction fails to capture the essence of direct selling, which is grounded in personal relationships and direct communication.