What is an example of “cross-merchandising” in a retail setting?

Cross-merchandising refers to the practice of displaying products from different categories together to encourage customers to purchase complementary items. This strategy enhances the shopping experience by making it easier for customers to see how different items can work together, ultimately leading to increased sales.

Offering bundle deals on shoes and socks together is a prime example of cross-merchandising. By placing these items in close proximity or offering them as a packaged deal, retailers highlight the relationship between shoes and socks, encouraging customers to consider both items as part of their purchase. This not only increases the likelihood of add-on sales but also helps customers realize the value of buying complementary products.

In contrast, placing all cleaning supplies in one aisle organizes products within familiar categories, rather than promoting complementary purchases. Separating clothing by season focuses more on organization and inventory management, and providing singular discounts on individual items does not necessarily promote the idea of pairing products together, which is central to the concept of cross-merchandising.