What is meant by discount selling in retail?

Discount selling in retail refers to the practice of offering a wide range of products at reduced prices, making merchandise more accessible to a larger segment of consumers. Retailers that engage in discount selling typically focus on volume sales, providing customers with the ability to purchase a variety of items at lower price points compared to traditional retail stores. This strategy often attracts price-sensitive shoppers who are looking for value and savings.

The emphasis on a broad variety of merchandise allows these retailers to cater to different consumer preferences and needs, encouraging customers to shop for multiple items during a single visit. By doing so, they can drive increased foot traffic and sales, capitalizing on the demand for affordable options in the marketplace.

In contrast, other choices represent different retail strategies. Retailers that focus on exclusive high-end products, specialty items, or solely second-hand goods target specific niches and customer bases, which is distinct from the wider approach seen in discount selling.