What kind of decision-making involves suggestions from friends, colleagues, or family?

The correct answer, social cue, refers to the influence and guidance that individuals receive from their social circles, such as friends, colleagues, or family. This type of decision-making is inherently based on the interactions and opinions shared within these relationships.

In a social context, people often look to others for insights, recommendations, or validation when making choices. This is particularly relevant in retail settings where consumer behavior can be significantly influenced by social dynamics, such as peer recommendations or family preferences. The input received from others can shape an individual's perceptions and feelings about products, services, or experiences.

In contrast, physical cues pertain to tangible, visual indicators that affect decision-making, such as product packaging or store layout. Emotional cues involve feelings and affective responses that motivate choices, while cognitive cues relate to logical reasoning and analytical thinking employed in the decision-making process. These other types of cues may play a role in decision-making, but they do not emphasize the social influences that are central to the concept of social cues.