What term describes a customer who waits to see trends before making a purchase?

The term that describes a customer who waits to see trends before making a purchase is "Follower." This type of customer typically observes the behavior and preferences of others, particularly market trends, before deciding to make a purchase. Followers tend to adopt products and brands after they have gained popularity, often influenced by social proof or peer behavior.

In contrast, innovative customers are often trendsetters, being the first to adopt new products or technologies. Impulse buyers make spontaneous purchases without much thought to trends or recommendations, often driven by emotions or immediate desires. Diverse shoppers refer to consumers who seek a variety of products or brands, emphasizing a breadth of choice rather than waiting for trends. Recognizing these distinctions helps understand customer behaviors and how they influence purchasing decisions in retail.