What type of promotions typically target wholesalers in the retail industry?

Trade promotions are specifically designed to encourage wholesalers and retailers to purchase and promote particular products. These promotions often include discounts, allowances, or promotional support that are offered to businesses, not end consumers. The goal is to boost the sales volume through partners in the distribution channel, creating incentives for them to promote a manufacturer's products more effectively.

Ad campaigns, while vital for brand awareness and attracting consumers, are directed towards the end users rather than the wholesale level. End-of-season sales focus on clearing out inventory and are primarily concerned with consumer engagement and sales, rather than targeting wholesalers. Brand loyalty programs are aimed at fostering repeat business among consumers by offering rewards or incentives, thus not applicable to wholesaler relations.

In summary, trade promotions play a crucial role in the relationship between manufacturers and wholesalers by providing incentives directly aimed at increasing product accessibility and visibility in the retail market.