Which is an advantage of e-commerce for retailers?

E-commerce provides retailers with the significant advantage of wider reach and 24/7 accessibility. This means that retailers can sell their products and services beyond their physical locations, allowing them to target a global customer base. Online platforms enable customers to shop at any time, offering convenience that traditional brick-and-mortar stores cannot match, which often have fixed operating hours.

This constant accessibility caters to diverse consumer schedules and preferences, enhancing customer satisfaction and potentially increasing sales. The scalability of online retail also allows retailers to adapt their inventory and offerings based on demand without the constraints of physical space, further supporting their growth and market presence. By leveraging e-commerce, retailers can also gather valuable data on buying behaviors and preferences, which can inform their marketing strategies and product offerings.