Which of the following is a goal of lifestyle merchandising?

Lifestyle merchandising aims to create a shopping experience that resonates with the target audience by visually engaging customers through product presentations that reflect their lifestyles and preferences. This approach focuses on how products can fit into the customers’ lives, emphasizing usage and the emotional connection to the lifestyle associated with the product.

By showcasing products in a way that aligns with specific lifestyles, retailers create compelling visual narratives that attract and retain customers. This engagement can lead to increased impulse buying and customer loyalty, as shoppers feel that the merchandising resonates with their personal identity or aspirations.

The other options do not capture the essence of lifestyle merchandising. Creating discount items focuses on pricing strategies rather than lifestyle alignment. Enhancing back-end logistics is primarily operational and does not address customer experience or lifestyle engagement. Enforcing strict return policies relates to customer service and operational efficiency, which do not pertain directly to the visual and emotional engagement sought in lifestyle merchandising.