Which term refers to the advantages or rewards that features provide to consumers?

The term that refers to the advantages or rewards that features provide to consumers is "Benefits." In the context of retail and marketing, benefits are the positive effects or value a consumer derives from a product or service, distinguishing them from mere features, which are the characteristics or attributes of the product itself. For example, if the feature of a smartphone is a high-resolution camera, the benefit would be the ability to take high-quality photos, enhancing the consumer's experience. This understanding is crucial for retailers to communicate effectively the value of their offerings to potential customers and ensure that consumers recognize how a product meets their needs or solves their problems.

Other terms like results, outcomes, or gains may loosely relate to the context of advantages but do not capture the specific notion of benefits in the same direct way as the term "Benefits" does. Results and outcomes focus more on the end states or consequences of using a product, while gains may suggest an increase or profit but lack the customer-centric focus inherent to the term benefits.