Which type of buyer often shops at random and is influenced by various factors?

The correct answer is impulse buyer because this type of shopper typically makes unplanned purchases based on emotions or immediate desires rather than through a structured shopping process. Impulse buyers are often influenced by their surroundings, including promotions, product placements, or even moods at the time of shopping. They may enter a store with no specific items in mind and are swayed by the feel of the environment, visual merchandising, or their own whims.

The diverse shopper might encompass a wider range of shopping behaviors and preferences, focusing more on variety and selection rather than on the randomness of shopping habits typically seen in impulse buyers. This distinction highlights that while diverse shoppers may seek out different products, they often have more of a goal or intention behind their selections.

Followers refer to customers who tend to mimic the purchasing decisions of others and may be less about random shopping than about adhering to social trends or peer influence. Innovative customers are those who are seeking new and cutting-edge products, which indicates a more deliberate approach to shopping rather than the spontaneity associated with impulse buying.

Overall, the characteristics of an impulse buyer align closely with shopping at random and being influenced by various factors, making this the most fitting answer.