Which type of shopper is characterized by unpredictability and shopping in various locations?

The type of shopper characterized by unpredictability and shopping in various locations is the diverse shopper. This shopper often seeks out a variety of products and experiences, indicating a flexible shopping behavior influenced by different preferences, trends, or price points. Diverse shoppers are not committed to one particular store or brand; instead, they explore multiple retailers, which allows them to discover new products and trends that align with their interests. This adaptability can often lead to spontaneous purchases as they encounter new options across various locations.

Impulse buyers, while they may also show unpredictability in their purchases, are generally defined by their spur-of-the-moment decisions rather than a deliberate exploration of various shopping environments. Innovative customers tend to seek out and appreciate new products and technologies but do not necessarily exhibit the broad shopping behavior across multiple locations. Followers typically align their shopping habits with prevailing trends or the preferences of others, which may result in more predictable shopping patterns.